Numbers first, story second. Every case below ran the same machine: the Testing Loop — 40 variants a month, 72-hour kills, winners scaled and decomposed. Named cases publish only with client consent — see our proof policy below.
A premium local-services brand came to us for leads. Cold traffic to their high-ticket offer produced nothing, at any creative quality. So we did the unfashionable thing: fixed the offer before the ads. Entry offers went to cold traffic, the premium offer moved to retargeting and in-person upsell, and lead quality got wired back into Meta via CAPI so the account bids on revenue, not cost per lead. And the honest part: 7 video concepts produced zero leads. Statics took everything. We shipped statics.
Every number on this site is real or it isn't here. Fabricated case studies are how this category earned your distrust — so we removed ours' entirely and publish only what we can defend: the system (40 variants a month, 72-hour kill gates, winners decomposed), a free teardown of your ad recorded by the founder within 48 hours, and full account walkthroughs with real dashboards on the call. Named cases appear only when clients consent.