Simranjeet Singh (Sam)
Founder & CMO
Hook & Frame grew out of a desire to understand how the work actually gets done.
In 2019–2020, Simranjeet worked at an agency offering Google Business Profile optimisation, Meta ads, Google ads and websites. He wanted to learn how to deliver those services himself.
He started with one or two small projects. Alongside the client work came courses, training and continued study of marketers from the US and UK. Each project became a chance to put that learning into practice, see what happened and improve.
That work grew to include brands such as Shaakh, Graina and The Shawl Studio, as well as websites and lead-generation projects for service businesses.
A different route. The same respect for the craft.
Abhishek came from an engineering background. He began working with his father in print advertising in 2014 and now runs the family business.
In 2023–2024, he joined Simranjeet to explore digital advertising. He brought years of experience understanding briefs, handling clients and seeing work through to delivery. Today, that experience shapes how we manage relationships and support our clients.
Together, we bring attention to both sides of the job: the thinking behind the marketing and the experience of the person trusting us to deliver it.
