HOOK&FRAME
FREE LIMIT 40/MONTH

Submit your ad. Get a teardown.

Free · 10-min Loom video · Delivered in 48h · No call required

I record real teardowns on real founder ads — what's working, what's broken, what I'd change. No pitch unless you ask. We record it, you keep it — even if we never work together.

SS Sam Kashyap — Founder, Hook & Frame

Roll it.

Slate your ad · Teardown ships within 48 hours

Limit 40/month. At cap, you'll get the next-cycle date by email.

SPEC WHAT YOU'LL GET BACK

10-minute Loom recording

Recorded personally by Sam Kashyap. No team handoff, no AI summary.

Hook analysis + 3 specific tweaks

What's working in the first 3 seconds, what's losing viewers, and the exact changes I'd test next.

Funnel-level take

What happens after the click. Most ad problems are actually landing-page or offer problems.

Creative refresh prediction

Will this fatigue in 2 weeks or 8? Based on hook archetype and category benchmarks.

Q&A QUESTIONS, ANSWERED STRAIGHT
Q.01

Is the Loom teardown actually free?

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Yes. No credit card, no follow-up sales pitch unless you ask for one. We cap submissions at 40 per month so the founder can record each one personally.

Q.02

What do you do with my ad?

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I record a 10-minute Loom analyzing your hook, body, CTA, creative-fatigue risk, and what I'd change. You get the unlisted Loom URL via email within 48 hours. Nothing is shared publicly or used in marketing without your permission.

Q.03

How is this different from other free audits?

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Most free audits are 200-word emails written by junior staff or AI. This is a real video recorded by the founder analyzing your specific creative. We charge nothing because the audit IS our marketing — you either find it useful and we talk further, or you take the notes and run.

Q.04

Do I have to book a call after?

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No. The teardown is unconditional. If you want to discuss it live, we have a 15-minute discovery slot. If you don't, you walk away with a free breakdown.

Q.05

Can I submit a Google or LinkedIn ad instead of Meta?

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Yes. Meta, Google, YouTube, LinkedIn, TikTok — any paid creative. Even organic posts that are about to be boosted.