Original data, named-brand ad teardowns, and the creative + media frameworks I use with Hook & Frame clients. Written personally by Sam Kashyap.
Meta CAC is up 38-62% YoY for most D2C brands in 2026 — but most of the inflation is reporting, not reality. Three root causes and the diagnostic flowchart to figure out which one is yours.
The formula every founder running Meta ads in 2026 needs. Below 8 variants/week, your CAC inflates 35-45% as you scale. Here's why creative volume is the new media buying.