Hook & Frame ("we", "us", or "our") operates hookandframe.com (the "Site"). This Privacy Policy explains what information we collect when you visit the Site or use our services, how we use it, and the choices you have. By using the Site, you agree to the practices described here.
Information We Collect
We collect information in two ways:
Information you provide directly
- Contact details (name, email address, phone number, company name, website URL) when you fill out a contact form, request an ad account teardown, book a strategy call, or download a resource.
- Your email address when you subscribe to our newsletter.
- Business information you share with us during calls or in messages (for example, ad spend levels, goals, or platform details).
Information collected automatically
- Usage data such as pages visited, time on page, links clicked, referring URLs, and approximate location (city/country level).
- Device and browser data such as IP address, browser type, operating system, and screen size.
- Cookies and similar technologies set by our analytics and advertising tools (see "Cookies & Analytics" below).
How We Use Your Information
- To respond to your inquiries and deliver the services or resources you request.
- To schedule and conduct strategy calls you book with us.
- To send you our newsletter and occasional marketing emails — you can unsubscribe at any time using the link in every email.
- To understand how visitors use the Site so we can improve content, performance, and conversion.
- To measure and improve our own advertising campaigns.
- To comply with legal obligations and protect our rights.
We do not sell your personal information.
Cookies & Analytics
The Site uses the following third-party tools, which may set cookies or collect data on our behalf:
- Google Tag Manager & Google Analytics — to measure site traffic and visitor behavior. Learn more at Google's Privacy Policy.
- Cal.com — to power call booking. Their handling of your data is described in the Cal.com Privacy Policy.
- Kit (ConvertKit) — to manage newsletter subscriptions and email delivery. See the Kit Privacy Policy.
You can control or delete cookies through your browser settings. Disabling cookies may affect some Site functionality.
How We Share Information
We share personal information only with:
- Service providers listed above who process data on our behalf (analytics, scheduling, email delivery).
- Professional advisers or authorities where required by law.
We never sell or rent your personal information to third parties for their own marketing.
Data Retention
We keep personal information only as long as needed for the purposes described above — typically for the duration of our relationship with you plus any period required for legal, accounting, or reporting obligations. Newsletter data is kept until you unsubscribe.
Your Rights
Depending on where you live, you may have the right to:
- Access a copy of the personal information we hold about you.
- Ask us to correct or delete your personal information.
- Object to or restrict certain processing.
- Withdraw consent at any time (for example, by unsubscribing from emails).
To exercise any of these rights, email us at hello@hookandframe.com. We'll respond within a reasonable timeframe.
Data Security
We use reasonable technical and organizational measures to protect your information, including HTTPS encryption across the Site. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.
Children's Privacy
The Site is intended for business audiences and is not directed at children under 16. We do not knowingly collect personal information from children.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Continued use of the Site after changes means you accept the revised policy.