HOOK&FRAME
PILOT ONE TURN OF THE LOOP · FIXED PRICE

The 30-day Testing Sprint

The full Hook & Frame machine, run once, on your account. Forty ad variants briefed, built, launched and read in thirty days — so you can judge us on shipped work, not a sales deck. No retainer. No lock-in. You keep every asset and every learning.

SHOT LIST WHAT THE 30 DAYS LOOK LIKE
Days 01–05

The read

We tear the account down before we build anything.

  • Account + pixel + attribution audit
  • Persona × angle matrix (3–5 personas × 3–5 angles)
  • Competitor creative sweep via Ad Library
  • Kill-gate metrics agreed with you, in writing
Days 06–12

The build

Forty variants, produced in-house.

  • Hooks + scripts written against the matrix
  • Statics, UGC-style edits and motion cuts
  • Landing-page congruency notes for your dev
Days 13–27

The loop

Launch, kill, concentrate — two full 72-hour cycles minimum.

  • Structured launch: one concept per ad set
  • Losers killed on gates, not feelings
  • Spend concentrated on survivors, scaled daily
Days 28–30

The verdict

Everything we learned, handed over straight.

  • Winners + why they won, decomposed hook by hook
  • Next-90-day creative roadmap
  • A number: what scaling this properly looks like
  • If we're not the right fit to run it — we say so
FIXED · ALL-IN · NO SURPRISES
₹45,000 + YOUR AD SPEND (MIN ₹50K RECOMMENDED)

Think of it as your first month, productized: if we continue, the full fee counts as your first retainer month. And if the sprint teaches you nothing you didn't know, tell us — we'll refund the fee and keep the L.

LADDER WHAT HAPPENS AFTER
STEP 01

Sprint

₹45,000 fixed

  • The full fee credits to your first retainer month if we continue
STEP 02

Core retainer

₹1.5L/month

  • The Loop, ongoing — month-to-month, no lock-in, you own everything
STEP 03

Full-stack retainer

₹2.5L/month

  • Adds Google/YouTube + the funnel
STEP 04

Performance kicker

+2–5% of managed spend above ₹5L/mo

  • Your agency gets paid on spend. We get paid when you scale.