Funnel surgery: the account where the ads were fine and the offer was broken

The Challenge

A premium local-services brand came to us for leads. Cold traffic to their high-ticket offer produced nothing — at any creative quality.

Our Solution

• Diagnosed the offer before scaling spend: cold traffic got low-friction entry offers; the premium offer moved to retargeting and in-person upsell.
• Wired lead quality back into Meta via CAPI, so bidding optimizes on revenue outcomes — not cost per lead.
• Ran the testing system honestly: 7 video concepts produced zero leads; statics took everything. We followed the evidence, not the showreel.

The Results

• Entry offers cold, premium via retargeting — the funnel finally matched buyer temperature
• Lead-quality loop live: the account bids on revenue, not raw CPL
• Format follows evidence — a creative-production agency shipped statics because statics won